Graphic Designer
FREELANCE BRAND AND LOGO DESIGN
HENRY'S RESTORATION LOGO
Henry knew for the logo for his new car restoration business he wanted an antique or retro feel. Using my iPad, I drew the car you see in the first three images and adapted it into three different style's for Henry to review. After the first round of options, Henry liked the first one the most but requested a truck alternative. So, I drew a new truck and created three new iterations of the logo with the same feel as the one he liked from the first round. Finally, we went through a few rounds of color options, ultimately deciding on the final logo orientation and style and the teal-mint green for the final logo.
NORTH CAROLINA TEACHING AND LEARNING CENTERS
LOGOS AND BRAND KIT
The goal here was to design a set of brand guidelines simple enough for anyone within the centers to follow yet still maintain a consistent look across various materials. I thought this was basic enough for anyone to follow yet bold and modern to fit the current trends in educational logos.
GABBI JANE'S PURSUIT OF HAPPINESS
Below is my process exploring a brand integration for this lifestyle and spirituality brand to improve their social media presence and appearance as well as develop a line of candles for which I will design the labels. With the client, I have explored two different color and "vibe" options and we continue to collaborate on ideas to expand the brand.
5 SOUTH FASHIONS LLC
My design work for 5 South consisted of collaborating with the CEO to develop the entire image of the brand. Below, you'll follow my process of narrowing down a color scheme, fonts, and symbols that would represent the boutiques style as well as their mission. 5% of every purchase goes towards your choice of one of 5 charities, hence the "5" and star symbolism. I helped develop branded business cards, letterheads, invoices, notecards, stickers, and packaging as well.
BELL TOWER CAPITAL MANAGEMENT
The vice president of one of NC State's investment portfolio clubs contracted me to develop a logo to be used on polo shirts, official presentations, and their websites. The logo is a vector image I created of the iconic bell tower on NC State's campus. Additionally, I used NC State brand fonts and colors to ensure the logo appropriately aligned with the university's guidlelines.
illume HAIR SALON LLC
Below are the initial designs for illume Hair Salon LLC. The project is still in process, however, the idea of the logo is for it portray the salon's mission statement of portraying inner beauty through outer beauty. Hence, "illume" which is defined as light from within. I have tried to capture that essence in the logo as well as maintaining the wishes of the client.
